ThinkUp Academy Our Story
Our Journey

Our Story

ThinkUp Academy is a proudly private education provider operating under the umbrella of ThinkUp Group Ltd, a pan-African holding company headquartered in Mzuzu, Malawi. ThinkUp Group leads a diversified portfolio in education, technology, and enterprise development, with a clear mission to transform lives and build a better Africa through skills, innovation, and opportunity.

Formerly established as Genius Business College in Springs, Gauteng, South Africa, the institution was founded on the belief that quality education should be a vehicle for personal growth and societal advancement. As the organization expanded in scope and vision, the brand evolved into ThinkUp Academy — a name that captures our bold, future-focused commitment to elevating learning across the continent.

Today, ThinkUp Academy serves diverse learners across Africa with flexible, practical training that equips them for work, business, and beyond.

Our Vision

To redefine global learning experiences through innovation, empowering individuals with skills and entrepreneurial tools to eliminate unemployment and transform Africa's future.

Our Mission

To deliver innovative and accessible education that equips learners with practical skills, fosters entrepreneurship, and creates sustainable solutions to unemployment, empowering communities across Africa and beyond.

What Guides Us

Core Values

Innovation

Pioneering new approaches to education and skills development

Excellence

Committing to the highest standards in all we do

Accessibility

Making quality education available to all

Collaboration

Working together to achieve greater impact

Integrity

Upholding ethical standards in all operations

Continuous Improvement

Always evolving to serve our learners better

Empowerment

Enabling individuals to reach their full potential

Our Global Partnerships

We align with global leaders to provide internationally recognized certifications and resources.

Microsoft Office Specialist
Certiport
Adobe Certified Associate
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