Entrepreneurship & Small Business
Learn how to start, manage, and grow a successful business with practical tools and strategies.
Apply NowWhat You’ll Learn
This program prepares future entrepreneurs to identify business opportunities, write business plans, manage operations, and understand marketing, legal, and financial responsibilities.
The Entrepreneur
- Traits of successful entrepreneurs
- Strengths, weaknesses & risk tolerance
- Recognizing opportunities
- Benefits vs risks of entrepreneurship
Opportunity Recognition
- Starting new vs buying a business
- Analyzing demand & identifying customers
- Crafting a strong value proposition
Starting a Business
- Writing a business plan
- Legal structures & registrations
- Licensing, funding & grants
- Ethical practices & exit strategies
Business Operations
- Hiring staff & assigning roles
- Intellectual property & SOPs
- Tax responsibilities
- Growth strategies & sustainability
Marketing & Sales
- Sales strategy development
- Customer acquisition & retention
- Using websites, brochures & social media
Financial Management
- Financial statements & budgeting
- Cash flow, expenses, and breakeven
- Credit ratings & pricing strategies
Why Enroll?
Expert Facilitators
Learn from certified digital marketing professionals.
Hands-On Projects
Practice real-world campaigns and analytics.
Get Certified
Receive a professional certificate upon completion.
Textbooks Included
All required learning materials and textbooks are provided at no extra cost.
Course Information
Duration: 2 Months
Format: Online / In-Person
Cost: MK70,000 / Registration Fee: K5000
Start Date: Ongoing Monthly Intakes
Ready to Start?
Fill in your details and our team will get back to you within 24 hours.
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